Digital marketing is a strategic approach to promoting and selling consumer products or services through internet-connected devices. The term digital marketing is used to distinguish it from traditional marketing, where companies use various forms of mass media such as TVs, radios, billboards, or newspapers to deliver their messages.
Internet use has increased significantly since it was first introduced in the 1980s. Today, the average UK adult spends over 20 hours per week online. What does this mean for your business? If you’re not investing in digital marketing, your competitors are likely doing so – and they’re getting results! That means you need to step up your game if you want to stay competitive.
So why is digital marketing important? Read on to discover its potential to propel your business toward greater heights.
Improved brand loyalty
Digital marketing allows businesses to reach out to customers with targeted messages that resonate with them. This enables you to stay in touch with your customers, which helps foster loyalty.
Brand loyalty is a key factor in the success of any business. It’s why companies like Apple and Coca-Cola are so successful. The people who buy from them keep coming back not only because they love their products but also because they resonate with these brands.
It’s also a core component of customer retention and growth. Customer retention is an approach that focuses on keeping your customers happy and satisfied instead of chasing after new ones. A recent study by Bain and Company found that companies that increased customer retention by 5% increased profits from 25% to 95%.
It’s a cost-effective marketing strategy
Digital marketing allows you to reach your target audience at a lower cost than traditional methods. Since online marketing is done through the internet, there are no physical locations to maintain. If you want to send a banner ad on YouTube instead of on TV, you just need one video instead of thousands of banners. The cost savings of digital marketing make it a wise investment for any small business looking to grow in today’s economy.
Its results are measurable
Digital marketers use data to understand what works best for their brand. They use tools like Google Analytics and Facebook Insights to monitor their audiences’ online behaviour. This includes how many people visit their website every week or month, how long they stay on it, if they return, where they come from (geographically), what search terms they used when they arrived on their site (if any), etc. This lets you know what works and what doesn’t work when it comes to your online presence and marketing efforts.
You can optimise your digital marketing campaigns
You can use digital marketing to optimise your overall business strategy in many ways. For example, you can optimise your digital marketing campaigns using website analytics. You can then use this information to make changes to your website to produce better results for your business.
Another way you can optimise your digital marketing campaigns is by using email marketing software. It allows you to create personalised emails sent directly to people who have shown interest in your brand or product. This helps you reach out to more potential customers who may be interested in what you have to offer, increasing both interest and sales over time.
Helps you target specific market segments
Digital marketing can help you target specific market segments by effectively targeting the right audience with the right message at the right time. For example, if you own a restaurant, you might want to target people interested in eating out. If you are selling women’s clothes online, you might not want to target men who are not interested in buying those products.
You will reach a larger audience
The internet provides access to virtually unlimited audiences who are eager to hear your message. Digital marketing allows you to connect with these people in their preferred mediums and then target them with the most relevant content at the right time of day to maximise effectiveness while minimising costs.
There are numerous reasons why digital marketing is important. Digital marketing can help your company expand its market presence, increase visibility, and boost sales. It’s a complex industry with tons of potential, and it’s growing every day. However, to do this, you need a strategy that works for your business. You cannot just throw things at the wall and hope something sticks. You need a plan to help you get where you want.
Need a helping hand with that plan? Check out what digital marketing services we can offer to help boost your business. Whether it’s SEO you need help with or you want to venture into the world of PPC, we can help. Contact us today and let’s have a chat!