By
Humphrey Udoh
Have you ever imagined how the social media marketing trends in 2025 will most likely be your choice of marketing strategy.
Many things are changing around us especially in the tech world.
Chatgpt is strongly facing tough competition from Chinese AI start-up “DeepSeek” that was recently launched.
AI innovation making marketing technology going advanced right now.
SEO having a tough time detecting AI created content. Robotics tech by Elon Musk and others inventors replacing human labor with robots.
Mark Zuckerberg is pushing his Argumentative Reality (AR) the choice of many.
What exactly are the important social media marketing trends for business?
About 5 billion active social media users globally in 2024 will the social media show any signs of slowing down soon.
To stay relevant brands need to understand the trend, knowledge and vision.
You can see user experience is changing as more technology innovations are being created.
As time flies customer attention is getting smaller and smaller.In this era, I think the global start from the local go deeper to create human connection and use smarter engagement.
Create helpful content that’s quality not quantity.
1.) Increase Adoption Of AI and Machine Learning.
Brands will start using advanced artificial intelligence to gather customer data to deliver personified content to customers.
Using conversational AI chatbot to answer customer questions on websites.
Businesses will use AI driven interaction to make product recommendations to customers.
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2.) Live Streaming Commence Events
We are going to see more Commerce Live events to connect with customers.Is a way of showcasing the product benefit, application and its functionality.
This trend will most likely be seen among B2B and B2C business owners.
It is going to create deep connections and opportunities to trust the product’s effectiveness.
3.) Increase Use of Micro Influencer
Big influencers are losing relevance to micro influencers.
Because audiences now trust smaller than are more real that they can have real time access. Is a matter of relatability, interaction that makes their community like and trust them.
If businesses can make business deals with them it will have more than 55% engagement rate and big sales.
Because their product recommendations, reviews and user generated content for brands gain more attention.
4.) Long form Video Outperforming Shorter Ones
Video content is now getting more attention than ever with creativity. You can use long videos to get into the mind of customers.
Gone are the days social media users prefer short videos to long. TikTok Video platform now shifted to video length options.
From 30 second, 1 minutes, 3 minutes and 10 minutes duration series.
Statistics now reveal that longer videos Outperforming shorts one.
Good example of TikTok influencer Reesa Teesa’s viral video series that is attracting millions of views in a few days.
YouTube shorts are beginning to be longer, adopting a long video format from TikTok.
Adopting long video formats across social networks can generate a lot of views and generate big sales.
5.) SEO Videos For More Visibility
Video search now common among 40% of the Gen Z circle will most likely become useful today.
Searching for product and shopping sites for daily needs on TikTok and Instagram is growing.
Building on this by using keyword on video titles, to hashtag and in the text will make your content available on search.
This will make product buyers discover your business through multiple social media channels.
Example of the brand which adopted this is Sephora they use captions and hashtags making their content appear on search engines.
6.) Rise Of WhatsApp Marketing
Whatsapp marketing is your go to area this time due to personalized marketing that many consumers are interested in.
It increases the closing rate to some businesses because WhatsApp allows customers to chat with buyers one on one.
Create a window effective support system for brands to know the pain point consumers are experiencing.
This also enables effective follow up that has a greater chance of sales closing.
7.) Social Responsibility Campaign
In a world full of frustration and challenges, sharing in people’s life to give hope to the hopeless is soul lifting.
This is trending already in a few places.Some brands go ahead to share social responsibilities showing how they contribute to society.
Helping the helpless, school dropout, homeless and street beggars.
It’s a way of connecting with downtrodden and sharing your love for them.
Brands that do this have about 77% of their customers feel more positive than ever this draws more connection.
“From Duolingo’s playful TikTok to Ben & Jerry’s sharing stories of positive social change aligned with their values, brands are jumping on the hope core trend…”
8.) Omini-Channel Marketing
Staying active from popular social media channels is a priority.
Businesses that are adopting this are always ahead of competition.
If you find them on Facebook, Instagram, TikTok, YouTube, WhatsApp, and Twitter(X) they are available.
Working tirelessly to connect with customers is a great community which is following their brand.
Just last month someone said Facebook created a TikTok account and ran an advert which got thousands of followers in a day.
This means Facebook is creating a presence on TikTok.With all the 2.3 billion active monthly users.
This trend will most likely rise in 2025 and beyond.
9.) Importance Of Social Commerce
Do you know that social commerce is beginning to gather buyers and sellers.
People search for products on Facebook marketplace and buy on Instagram.
Some go to telegram groups to make purchases.
TikTok shop patronage is rapidly getting more purchases than ever.
WhatsApp catalog is getting visible and meta is rolling out more features on Whatsapp than ever to improve this.
10.) Privatization Of Content
Paywalls is the next trend found on social media like YouTube, Facebook, Instagram and Telegram membership and the rest.
Creators are willing to offer followers exclusively content tailor to their audience.
The reason is to create deeper connections to offer content that is without interference from the algorithms.
Businesses can offer exclusive content in a similar format to reach its large community.
Brands can use this YouTube influencer Markiplier strategy that uses paid membership to followers giving premium information.
Creating live sessions, customized badges making them feel like part of his top Team members.
According to statistics by 2024, 25% of content creators had moved part of their behind paywalls. – Social Native
Conclusion
We have now known the most social media marketing trend this year now is time to make use of them accordingly.
AI innovation in tech is making big waves following the invention of chat bots, DeepSeek, and the new launch of Chatgpt DeepResearce.
We don’t allow this trend to put our business behind.
Long videos, micro influencers marketing and social commerce which is spreading all around social media.
Rather we should welcome them with open arms to try it out and dwell on what works best.
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Elivechat Team
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