So Many K-Beauty Deals Are Up for Grabs This Very Second

Yes, we know not all viral products live up to the hype for everyone—but what else is new? We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and helps our subsequent heavy-hitters, like our expensive serums and creams, absorb better. It’s simple math, really.

Niacinamine is one of our favorite brightening, tone-evening, and acne-curbing ingredients—after all, it does a bit of everything. Drop The Niacinamide 15 Serum into your cart and then dispense a few drops (ha) onto your face every day and night to reap the benefits.

Cosrx’s Vitamin E Vitalizing Sunscreen has you covered with SPF 50+ and an antioxidant-rich formula featuring soothing cacao, cotton, and vitamin E blend. And “no white cast” basically goes without saying at this point.

Innisfree’s Daily UV Defense Sunscreen won a 2023 Best of Beauty Award because it’s not only affordable but also absorbs like a dream and leaves behind a dewy finish, with the help of green tea and sunflower seed oil.

Etude House’s Soon Jung 2x Barrier Intensive Cream is a great pick for sensitive skin. It’s fragrance-free and contains panthenol, which makes for peak moisture absorption, and the low-pH formula is reliably non-irritating.

We also love the super gentle, dewy Beauty of Joseon Dynasty Cream, which is perfect for dry skin. A dream team of rice bran water, ginseng root water, niacinamide, and squalane boosts moisture levels, curbs sebum secretion, and leaves skin feeling oh so cushiony.

Korean fermentation practices are critical to the power of the Mixsoon Bean Cream—we’re talking fermented bean extract, fermented Korean pear, fermented pomegranate, and fermented barley. The result is a complexion-balancing, hydrating cream, perfect for morning and night application sans greasiness.

Beauty of Joseon’s Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination skin. “It’s so lightweight yet packs a punch of hydration and the gel texture gives my skin an immediate cooling/calming effect every morning,” says Allure commerce editor Sarah Han.

You can thank red bean and its saponins (the ingredient’s naturally occurring compounds) for imparting antimicrobial benefits and excess sebum absorption. Shout out to the consistency of the moisturizer, which goes on super smooth and glowy—it’s the perfect base for your makeup.

We love Mixsoon’s Bean Essence for its never-harsh exfoliating properties that hydrate all the while. The non-sticky, fast-absorbing formula uses fermented beans to boost moisture and support the development of softer, more resilient skin.

Then, there’s the I’m from Rice Toner, which illuminates and strengthens the moisture barrier using goami rice extract (sourced from Yeoju, South Korea). This extract contains hemicellulose, an anti-inflammatory that supports healthy skin microbiota growth.

We’re all about Anua’s Heartleaf Pore Control Cleansing Oil. This silky, lightweight formula removes makeup and excess sebum like a dream—a go-to first step in your double-cleansing routine. As always, the heartleaf extract is soothing, and despite the “oil” of it all, the formula is totally compatible with sensitive, acne-prone skin.

Follow up with Torriden’s Dive-In Cleansing Foam Face Wash, which employs eight types of hyaluronic acid molecules for a deep dose of moisture. This combo makes for an ultra-hydrating, free-radical-neutralizing power couple.

Think eye creams are expensive? Think again: Beauty of Joseon’s Revive Eye Serum is on sale for $15 and that’s not even the best part. The key ingredients in this lightweight formula are retinal (a more effective form of retinol that’s also gentler on skin), ginseng, and niacinamide to smooth fine lines, boost elasticity, and brighten your undereye area.

Innisfree’s Green Tea Caffeine Bright-Eye Serum comes with a cooling metal applicator to wake up your undereyes as the formula hydrates and brightens.

For people who want the most dramatic, deepest black mascara, Clio’s Kill Lash Superproof Mascara is endgame. The hourglass-shaped brush means each lash gets coated, sans clumps.

This eye shadow palette from Rom&nd looks like it came straight from a K-pop idol’s vanity. Pinks and neutrals steal the show with this versatile, everyday must-have. Build out, blend, and become obsessed with the results.

Lip tints are the (affordable) pinnacle of Korean makeup, so you don’t really have a reason to not pop one (or more!) into your cart. Peripera is an editor-favorite option for its wide range of lightweight, fresh-looking hues, lush finishes, and non-sticky formulas.

Rom&nd’s Juicy Lasting Tint doesn’t just smell fruity; the formula features an entire fruit basket—well, to be exact, extracts derived from kiwi, papaya, grapefruit, coconut, and more.