AI Summary:
High-quality content writing is a long-term investment that drives lead growth, builds trust, and enhances SEO. Emphasize context and quality over speed, ensuring content is useful, accurate, and aligned with your brand voice. Quality content continues to attract buyers over time and can be repurposed into various formats. It includes thorough research, conveys personality, and follows SEO best practices to improve visibility. Unlike AI-generated content, expert writing sounds human and resonates with readers. Investing in high-quality content strengthens your digital presence and connects you with ideal buyers.
High-quality content is one of your company’s most valuable digital investments. Businesses with blogs get 126% higher lead growth, and when executed correctly, your content marketing strategy can impact your target audience throughout their entire buyer’s journey.
Many marketers claim “content is king.” At SMA Marketing, we believe context and quality matter more. With tighter marketing budgets, relying on AI to create quick content for your website is tempting, but faster isn’t always better.
What Is Quality Content?
Quality content is useful, accurate, trustworthy, and relevant to its target audience. It’s thoroughly researched and crafted to offer value—the precise information or solutions readers want to learn more about. Quality content cuts through the noise on the internet and answers the pressing questions your buyer persona asks.
An added benefit of investing in high-quality content is that it also helps your website rank in search engines for hundreds of search queries. Additionally, since 47% of consumers view 3-5 pieces of content created by a company before contacting sales, your content helps build trust and interest with your ideal buyer.
Clients who partner with SMA Marketing see a
52% boost in impressions and a 45% increase in organic sessions
on average in the first 60 days.
Here’s Why High-Quality Content Writing Is Worth the Price
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Content Is a Long-Term Investment
Compelling content will continue to attract buyers for an extended time. At SMA, some of the most searched content is from two or more years ago because it is still relevant. Not only does high-quality writing continue to attract readers in search, but you can easily repurpose it.
You can extend the initial investment of purchasing an article by reworking the content into a video or infographic, allowing for layers of opportunities to attract the attention of your ideal buyer with minimal effort.
Quality Content Includes Research
A successful sales team has a deep understanding of your products and services. When you invest in content, you should receive an article that features your product or service differentiators and is consistent with information your audience will hear during an in-person conversation.
Your digital content should reflect your company’s voice and tone. For example, if your sales team communications are light and informal, your blog content should reflect that same tone. Similarly, if your company relies on scientific research, your content should include those details.
In addition to researching your company’s voice, a writer submitting high-quality content will have more than a cursory knowledge about your industry and buyer persona. This requires reading and studying authoritative sources about the subject matter and identifying details beyond what a chatbot will present.
Conveys Personality
One of the most challenging parts of content writing is accurately representing a company’s personality. Even when a business owner writes their content, there is no guarantee that the reader will understand the implied tone.
The better a writer understands a client’s preferences, such as how much humor to include or which sources to cite for accurate statistics, the higher the content’s quality and the more accurately your personality will be represented.
SEO Inclusion
High-quality content writers understand the importance of implementing SEO best practices into every blog post, web page, and email they create. Many details make a piece of content high-quality for search engine optimization.
Here are a few details to consider:
- Internal and external links
- Contextually appropriate links
- Detailed titles and meta descriptions
- Headers
- Lists
- Word length of 400 words or more
- Accurate spelling, grammar, and punctuation
You may pay slightly more for high-quality content, but your investment will save you time proofreading and restructuring articles to include SEO best practices.
Use Our Free SEO Checklist to Optimize Your Content
Sounding Human
High-quality content that is SEO-focused is an investment a writer develops. A skilled content writer doesn’t depend on AI-generated content to craft blog posts. As you read a blog post, ask yourself these:
- Is this the way a normal person will say things?
- How will someone feel hearing what I have written?
- Am I making my points clearly?
Answering yes to these questions will help you confirm you are working with a great content writer, producing high-quality articles.
Focus Your Content Strategy On Human Readers
Valuable content increases your opportunities to connect with your ideal buyer online. As more consumers begin their shopping research in the comfort of their homes, it’s increasingly important for your company to have a strong presence online. Investing in high-quality content writing is a key component of developing a long-lasting digital marketing strategy. Ready to partner with a writing team that prioritizes your company? Schedule a free discovery call to learn more.
www.smamarketing.net (Article Sourced Website)
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