How To Grow Your Business With PPC | GrowTraffic

Wondering how to grow your business with PPC? Wondering if it’s worth the investment? This blog’s got you covered.  

So, what’s all this fuss over PPC about? Pay-Per-Click is one of the quickest ways to see measurable results from your digital marketing efforts. And it’s everywhere. More likely than not, every time you go online, whether it’s via a search engine or on social media, you’ll come across PPC advertisements. 

Generally, PPC ads are considered a low-cost and effective method of advertising, making them a popular choice for many growing businesses. But how can you stand out when so many businesses have already jumped on the bandwagon? 

Over here at GrowTraffic, we specialise in delivering PPC campaigns that increase traffic to our clients, generate leads, and ultimately boost conversions. Whether you’re a start-up business looking to scale fast or an established brand in need of a resurgence, PPC may just be the answer.  

Let us break down how to grow your business with PPC and implement a digital marketing strategy that garners results. 

What Is PPC? 

You’ve probably encountered PPC advertising every time you’ve gone online, but just haven’t registered what it is.  

PPC stands for Pay-Per-Click, meaning you only need to pay for the ad when someone clicks through it. You’ll often find PPC ads on Google, social media, or within ad networks on websites. One of the most common and widely recognised forms of PPC is Google Ads, which gives your business a leg up in the search engine when users type in brand-relevant keywords.  

One of the first things we warn our organic SEO clients is that they should not expect to see immediate results. Organic SEO can take months to deliver recognisable results, let alone a return on investment. 

Whereas when mastering how to grow your business with PPC, results are less gradual, and more immediate. You’re essentially being granted a fast pass to the top of search engines. This is ideal for businesses that want to hit the ground running with a digital marketing strategy.  

Why Is PPC A Powerful Tool For Business Growth

1. Instant Traffic & Visibility 

In modern times, we are blessed (or cursed- depending on how you look at things) with immediate access to information. In turn, it’s probably fair to say we’ve become rather lazy (don’t get mad, I include myself in this generalisation).  

My rather striking point may be backed up by the fact that no more than 25% of searchers will go beyond the first page of SERPs. For that very reason, PPC is immediately very appealing to businesses looking to gain a quick competitive edge.  

2. Laser-Targeted Advertising 

Done loads of market research, created buyer personas, but still struggling to connect with your target audience? PPC allows businesses to seek out their target audience directly. You can target by location, age, gender, interests, job title, device, and even the time of day. With precise targeting, you guarantee every penny of your budget is working harder for you. 

3. Measurable ROI 

As a business owner, your priority must always be creating ROI. If not, it’s probably a bad sign for your business. This can be a turn-off when investing in marketing schemes, as in some cases, clear results aren’t easily determined.  

A perk of PPC is that you can access detailed analytics on your ad performance. You can see how many people saw your ad, clicked through it, and then converted. Clear analytics like this also make tailoring the ad for better impact more straightforward, meaning you can optimise your campaign to maximise ROI. 

How To Grow Your Business With PPC 

Just because PPC gives you a boost, it doesn’t mean you can kick back and relax. For your campaign to be successful, there are some steps you need to nail. At GrowTraffic, we have helped numerous businesses across many sectors with launching successful PPC campaigns. Here’s how we do it: 

1. Keyword Research 

To reach your audience, you need to understand what exactly they are searching for. It’s like working backwards. To meet them, you need to know the steps they’re taking to meet you.  

Keyword research will help you distinguish the right balance between high-volume keywords and those with manageable competition. More specific phrases (technically referred to as long-tail keywords) are usually your best bet, as they bring in more qualified leads at a lower cost.  

2. Compelling Ad Copy 

One of the downsides of PPC is that you’re not the only business that’s heard of it. This ‘cheat code’ for online visibility is rather popular, so you need to make sure your ad stands out.  

PPC copy should be customer-focused, concise, and punchy. The point is to get someone to click on your ad, so you need a strong CTA to round it off.  

3. Optimise Landing Pages 

Having a good, well-targeted ad is only half the job. Once a user has clicked through your ad, your landing page had better not disappoint. You need to seal the deal to get that conversion! 

Web design and conversion-rate-optimisation are crucial to keeping people on your site once they’re on it.

4. A/B Test Everything 

From ad headlines to landing page layouts, we constantly test variations to see what performs best. A/B testing allows us to optimise campaigns over time and improve conversion rates — squeezing more value out of every pound spent. 

5. Manage Your Budget Strategically 

PPC doesn’t have to mean blowing your budget. We help clients allocate their spend across the most profitable campaigns and use bid strategies that keep costs down while maximising results. 

How To Grow Your Business With PPC: Contact GrowTraffic! 

Our biggest and best tip for how to grow your business with PPC is to not be slack! Just because you’re appearing higher on search engines or are plastered all over social media, it doesn’t mean your business will automatically make more conversions. PPC can be incredibly effective – but only if it’s done right. 

If you would like further support with PPC, whether that be on Google Apps or social media, we are happy to help. Our PPC services are completely flexible and can be amended to your budget and needs.  

Your future customers are searching online for you. But will they find you? With the help of GrowTraffic, the answer is yes. Every time. 

If you would like to find out more about what we do or how we can grow your business with PPC, reach out to us today. 

You can email us at [email protected] or give us a call on 0161 706 0012.