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Amazon’s Major Beauty Deals Are Here, But Not for Long

    Shop more of our Amazon Big Deal Days content including the very best hot tool deals and K-Beauty must-haves. Plus, for more shopping recommendations, head to the Allure Amazon Storefront to find our editors’ current lineup of beauty essentials

    Best Amazon Prime Day Skin-Care Deals

    When was the last time you refreshed your skin-care routine? If it’s been a while, consider Amazon’s hundreds of deals as a sign to restock on your favorites (and some newbies). Take a quick look at the retailer’s current deals and you’ll quickly spot tried-and-true viral favorites like Laneige’s ever-popular Lip Sleeping Mask and Kiehl’s skin-plumping Ultra Facial Cream.

    Olay

    Cleansing Melts (2-Pack)

    When soaked in water, Olay’s Cleansing Metls dissolve into the perfect dose of buttery cleanser, eliminating the need for bottles and squeeze tubes.

    SkinMedica

    TNS Advanced+ Serum

    SkinMedica’s TNS Advanced+ Serum is an Allure Best of Beauty Award winner known for its powerful combination of growth factors and plant-based antioxidants that boost collagen and elastin.

    Laneige

    Lip Sleeping Mask

    The Laneige Lip Sleeping Mask‘s balmy, lip-smoothing formula is an all-time Allure editor-favorite—and it took home a 2023 Readers’ Choice Award, proving it’s a go-to among readers, too.

    Kiehl’s

    Ultra Facial Cream

    Kiehl’s Ultra Facial Cream is spiked with olive-derived squalane to fortify your skin’s barrier and restore moisture levels immediately and overnight.

    Youth To The People

    Superfood Facial Cleanser

    If you need a hard-working cleanser that won’t leave your face feeling over-stripped of moisture afterwards, try Youth to the People’s Superfood Facial Cleanser. This Allure Best of Beauty Award winner is an all-time favorite among our team for its deep-cleansing properties that leaves skin feeling bouncy post-wash.

    Tatcha

    The Serum Stick

    Swipe Tatcha’s The Serum Stick under your eyes for a fast-absorbing treatment that takles dark circles and fine lines at the same time.

    EltaMD

    UV Clear Face Sunscreen SPF 46

    Even if sunny days aren’t ahead, sunscreen is still a daily essential. Enter EltaMD’s UV Clear Face Sunscreen SPF 46, a broad-spectrum SPF that also happens to be an Allure Best of Beauty Award winner.

    La Roche-Posay

    Mela B3 Serum

    Anyone looking to target dark spots will love the complexion-clarifying benefits of La Roche-Posay’s Mela B3 Serum. Each little purple vial contains a potent mix of tone-evening niacinamide to brighten and even your skin tone.

    Best Amazon Prime Day Skin Tool Deals

    While others shop for TVs and gaming consoles, you can find me (and the rest of team Allure) scanning through Amazon’s skin tool gadgets. These nifty devices work to snatch, cleanse, and target blemishes—some of them all at once.

    NuFace

    Trinity Set

    NuFace’s Trinity Set not only includes the famed microcurrent device, but the brand also threw in two extra attachments: the Effective Lip & Eye Attachment to massage crow’s feet, smile lines, and 11 lines, and the Red Light Attachment for enjoying the collagen-boosting benefits of red LED light therapy.

    Foreo

    Total Facelift Bundle

    Foreo’s palm-size Bear microcurrent device is the star of the brand’s Total Facelift Bundle, which also comes with a hydrating serum and mositurizer. Glide the device in upward strokes along my cheekbones, jawline, and forehead for your most defined contours yet.

    Medicube

    Age-R Booster-H Facial Treatment Device

    Medicube’s Age-R Booster-H Facial Treatment Device acts as a microneedling device without the needles. It promotes product absorption so you can see more significant results.

    Theraface

    Pro Microcurrent Facial Device

    The Theraface Pro is basically a Swiss army knife for your face. Its multitude of attachments provides the works: LED light therapy, microcurrent technology, and percussive massages, that is.

    Best Amazon Prime Day Hair Tool Deals

    Had your eye on a sparkly new hair tool but didn’t want to shell out the big bucks? Now’s your time to shine at a discount. Amazon’s deal section is teeming with new hair-enhancing tools, including fan-favorites from Dyson and Shark at jaw-droppingly low prices.

    Dyson

    Airwrap

    Yes, our favorite multi-styler is finally on sale. Thanks to its heat-minimizing, curl-perfecting Coanda technology, the Dyson Airwrap has racked up an impressive number of Allure Best of Beauty Awards. Complete Long, the latest iteration, takes it one step further. Say hello to longer barrels that accommodate hair at any length. If curls aren’t your usual style, there are four other strand-smoothing attachments to play with.

    Shark Beauty

    FlexStyle Air Styling & Drying System

    Shark’s FlexStyle Hair Dryer & Multi-Styler nabbed Allure Best of Beauty and Readers’ Choice Awards for its innovative design, under-$500 price tag, and styling versatility. The beauty of this tool is its neck, which can be positioned vertically or horizontally to make your styling experience a total breeze.

    GHD

    Original Styler

    GHD’s Original Styler is the perfect, no-frills straightener on the market (no wonder we gave it an Allure Best of Beauty Award). Its ceramic plates glide over strands without tugging and they heat up in 30 seconds so you can get to styling quicker.

    T3

    AireLuxe Digital Ionic Professional Hair Dryer

    If your hair dryer is on the fritz, upgrade your entire blowout routine with T3’s AireLuxe Digital Ionic Professional Hair Dryer, which also includes two heat-resistant brushes for easy styling.

    Wavytalk

    Thermal Brush

    Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types.

    BabylissPRO

    Hair Dryer

    If you’re prone to hand fatigue while drying your hair, you’ll love the ultra-light build of BaByliss Pro’s Hair Dryer.

    InfinitiPro by Conair

    The Knot Dr. All-in-One Oval Dryer Brush

    Knotty hair has nothing on Conair’s The Knot Dr. All-in-One Oval Dry Brush. It stands out from other blow-dryer brushes because it comes with a claw-like attachment to easily unravel knots and tangles without breaking strands in the process.

    Shark

    HyperAir Hair Dryer

    Create a multitude of hair looks with one nifty tool by grabbing Shark’s HyperAir Hair Dryer. This ionic hair dryer comes with a smoothing nozzle and flyaway smoother attachments for sleek, polished strands.

    CHI

    Spin N Curl

    Perfect the art of curling with CHI’s Spin N’ Curl, a TikTok-viral hair tool that takes the guesswork out of styling your hair.

    Kristin Ess Hair

    3-in-One Titanium Flatiron

    If your current flatiron is on the fritz, treat your strands to an upgrade with Kristin Ess’s Titanium Flatiron. Floating, titanium-based plates glide over hair without snagging or pulling out strands, and the body has rounded edges, allowing you to use it to create everything from loose waves to bouncy curls. and straightening and floating plates that reduce snagging.

    InfinitiPro by Conair

    Hair Dryer

    Your current hair dryer called: It’s ready to retire. Thankfully, Amazon has a jaw-dropping amount of under-$100 hair tool deals. Level up your blow-drying sessions with Conair’s classic Hair Dryer, featuring two attachments (a diffuser and a smoothing nozzle) for nearly endless styling options.

    Hot Tools

    24K Gold One-Step Hair Dryer and Volumizer

    At-home blowouts are easier than ever with the ever-popular 24K Gold One-Step Hair Dryer and Volumizer from Hot Tools. Its innovative design combines gentle heat and a large, 2.8-inch barrel to smooth and polish strands while enhancing volume and body.

    Best Amazon Prime Day Hair-Care Deals

    Your hair deserves more, so treat your strands to these nourishing picks that happen to be on sale. During this two-day savings event, you can score in-shower sets from top-tier brands like Herbal Essences, Head & Shoulders, and Ouai. You’ll also be able to snag a few styling essentials from trending brads like Color Wow and IGK.

    Head & Shoulders

    Bare Pure Clean

    Our editors love the cleansing powers of Head & Shoulders’s Bare Pure Clean duo so much that we had to give it a 2024 Allure Best of Beauty Award. Its formula’s main ingredient is zinc pyrithione, an anti-grease superhero that reduces fungus-attracting oils to fight dandruff.

    Herbal Essence

    Pure Plants Argan Oil Shampoo & Conditioner

    Who doesn’t want softer, shinier hair? Herbal Essences’s Pure Plants Argan Oil Shampoo & Conditioner puts in the work as you belt out your current song obsessions. Both formulas feature moisturizing argan oil to plump dry, brittle strands. The star ingredient is “rich in oleic and linoleic acids…to maintain a healthy skin barrier,” Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama, explained.

    Pantene

    Pro-V Miracles Infinite Lengths Conditioner

    Pantene’s Pro-V Miracles Infinite Lengths Conditioner is your hair’s cheat code for restoring vibrancy, softness, and manageability. In just one minute, biotin and collagen work hand-in-hand to smooth and soften hair.

    Oribe

    Gold Lust Ritual Set

    An entire Oribe set for less than $100? We’ll sign up for that. This three-piece gift set includes full-size bottles of the brand’s Gold Lust shampoo and conditioner alongside a travel-friendly bottle of leave-in cream.

    Living Proof

    Full Dry Volume & Texture Spray

    For your most voluminous styles yet, make sure you top off your look with a few spritzes of Living Proof’s Full Dry Volume & Texture Spray.

    Moroccanoil

    Weightless Hydrating Hair Mask

    The key ingredient in Moroccanoil’s Weightless Hydrating Hair Mask is argan oil, the brand’s star ingredient that’s known for plumping strands for a thicker, sleeker look and softer feel.

    MONDAY Haircare

    Volume Shampoo + Conditioner Set

    Wash a day’s worth of sweat, product buildup, and dialy grime away with Mondy Haircare’s Volume Shampoo + Conditioner Set. Both happen to boost volume as well, making it perfect for fine, limp hair types.

    R+Co

    High Dive Moisture and Shine Crème

    The key to vinyl-level shine is moisture, and R+Co’s High Dive Moisture and Shine Crème packs a conditioning punch. Sodium PCA, sunflower seed extract, and vitamin E nourish your hair for a softer feel and glossy finish.

    Color Wow

    Xtra Large Bombshell Volumizer

    Thicker, more voluminous looks are just a few spritzes of Color Wow’s Xtra Large Bombsheel Volumizer away. This hair-raising pre-styling spray plumps limp, flat strands for a thicker, fuller-body look.

    Boldify

    Hairline Powder

    When sparse spots are messing with the symmetry of your hairline, a few pats of Boldify’s Hairline Powder will do just the trick.

    Best Amazon Prime Day Makeup Deals

    Your makeup bag called, and it’s begging for a restock. Why not treat yourself to the best that Urban Decay and Ogee have to offer? Of course, there are viral finds on this list that are rarely on sale, like Clinique’s moody Block Honey lipstick and L’Oréal’s glow-boosting liquid highlighter. Whatever you choose, we bet they’ll become everyday staples to your daily looks.

    Ami Colé

    Hydrating Lip Treatment Oil

    Lip oils are currently taking over the internet, and one of our favorites is Ami Colé’s Hydrating Lip Treatment Oil, which contains baobab and cameila seed oils to plump, tint, and smooth lips.

    Anastasia Beverly Hills

    Lip Velvet

    Looking for a new signature lip? Anastasia Beverly Hills’s Lip Velvet, which comes in eight shades, is always a great choice for those who love soft-matte finishes.

    Urban Decay

    Naked 2 Basics Eye Shadow Palette

    Everyone needs a proper nude eye shadow palette, and Urban Decay’s Naked 2 Basics Eye Shadow Palette is the gold standard for its six true-matte shades that look amazing on their own or paired together.

    Ogee

    Crystal Collection Trio

    When it comes to shimmer, we believ the limit does not exist. Ogee’s Crystal Collection Trio feature three shimmery cream sticks that can be used as highlighter, eye shadow, blush. bronzer, you name it.

    Lancôme

    Monsieur Big Volumizing Mascara

    Voluminous lashes are easy to achieve with Lancôme’s Monsieur Big Volumizing Mascara. Its big, fluffy brush and jet-black formula tag-team your lashes to create a fanned-out, thicker finish.

    Clinique

    Almost Lipstick in Black Honey

    Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.

    Cover FX

    Perfect Pressed Setting Powder

    Mid-day oiliness is no longer a problem after a few pats of Cover FX’s Perfect Pressed Setting Powder. This mattifying powder is available in three shades to create a transparent pore-blurring veil over skin no matter your tone.

    Real Techniques

    Au Naturale Makeup Brush Set (9-Piece)

    No makeup kit is complete without a proper brush lineup, which you can easily create by grabbing thw nine-piece Au Naturale Makeup Brush Set from Real Techniques to cover all of your bases.

    Maybelline New York

    Lash Sensational Sky High Mascara

    L’Oréal Paris

    True Match Lumi Glotion

    Get your glow on with L’Oréal Paris’s True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layer under your complexion products for a lit-from-within look.

    Best Amazon Prime Day Fragrance Deals

    Fragrant deals aren’t easy to sniff out, but my keen nose found some of the best savings Amazon (and the entire internet, really) has to offer. On top of TikTok-viral brands like Ellis Brooklyn and Phlur—both of which are also Allure Best of Beauty Award-winning brands—you’ll also be able to spot prestige scents (like Mugler’s beloved Alien) at steep mark-downs.

    Thierry Mugler

    Alien Eau de Parfum

    Smell out of this world with Mugler’s Alien Eau de Parfum. This woody floral features hints of jasmine, woods, and warm amber.

    Dossier

    Floral Marshmallow Eau de Parfum

    Those who love a sweet scent will adore Dossier’s Floral Marshmallow Eau de Parfum. This scent is spiked with its namesake notes along with warm, sweet vanilla to round out this gourmand fragrance.

    Ellis Brooklyn

    Bee Eau de Parfum

    Everyone will wonder how you smell as sweet as honey every time you spritz Ellis Brooklyn’s Bee Eau de Parfum. This yummy gourmand balances warm, sweet honey with spicy cinnamon and sugary vanilla.

    Billie Eilish

    Billie Eilish Eau de Parfum

    Billie Eilish’s Eau de Parfum evokes the same moody, complex vibe that the singer’s music has. This sweet blend of vanilla and cocoa gets an unexpected kick with hints of woods and musk.

    Phlur

    Missing Person Eau de Parfum

    Phlur’s Missing Person Eau de Parfum became an instant TikTok hit upon launch, and our editors are still infatuated with its scent. Phlur’s Allure Best of Beauty Award winner features fresh and musky notes of white musk, sandalwood, and neroli blossom that dry down to a warm floral fragrance that delightfully lingers throughout the day.

    Editor’s note: To access this deal, check off the 20% off coupon before adding to cart.

    Vacation

    Vacation Eau de Toilette

    Never did we ever think that we’d want to smell like sunscreen all day, but here we are, spritzing on the Vacation Eau de Toilette like it’s no one’s business. With that being said, this is no mere sunscreen fragrance: expect solar, warm notes like coconut and banana constrasting with hints of aromas you’d smell during a poolside getaway (poolwater, pool toy, and swimsuit lycra).

    Editor’s note: To access this deal, check off the 20% off coupon before adding to cart.

    Best Amazon Prime Day Oral-Care Deals

    Your teeth deserve nothing but the best, and thankfully, Amazon has some of the biggest names in dental care at up to half off their original prices. I mean, when’s the next time you’ll find electric toothbrush deals from Oral-B and Philips Sonicare that are this good? You’ll also spot Crest’s famed whitening strips and a high-quality water flosser from Waterpik among the e-retailer’s Prime Big Deal Days section.

    Oral-B

    iO Series 7 Electric Toothbrush

    Oral-B’s iO Series 7 Electric Toothbrush is basically the Rolls Royce of toothbrushes. This sleek toothbrush is souped-up with multiple brush settings, Bluetooth connectivity, and a carrying case for easy traveling.

    Crest

    3D Whitestrips

    A white, brighter smile is just a box of Crest’s 3D Whitestrips away. This multi-Best of Beauty Award winner is a favorite amongst our editors for its brightening abilities and comes with 20 treatments total to reveal your most sparkling simle yet.

    Philips

    Sonicare ProtectiveClean 5300 Electric Toothbrush

    Looking for an under-$100 electric toothbrush. Take Philip’s Sonicare ProtectiveClean 5300 Electric Toothbrush for a spin, which gently but effectively brushes every nook and cranny around your teeth to minimize plaque buildup.

    Waterpik

    Ion Water Flosser

    Flossing is just as important as brushing, but floss strings are sometimes painful to use. Enter: Waterpik’s Ion Water Flosser, which has different pressure settings to gently stream (or full-on jet) water between teeth for a deeper cleanse.

    Best Amazon Prime Day Home Beauty Deals

    Just like your beauty routine, now’s the time to spruce up your space with glam-enhancing finds. Cold weather is coming soon, so keep sniffles (and dry skin) at bay with a humidifier from Vitruvi. While you’re at it, you can totally change your bathroom with spa-like enhancers like a filtered shower head from Canopy and luxe, plush towels from Cozy Earth.

    Canopy

    Filtered Shower Head

    Take your shower space to spa-like levels with Canopy’s Filtered Shower Head. The homecare brand’s shower head diminishes elements in water like chlorine, heavy metals, and hydrogen sulfide that usual shower heads don’t remove. On top of its filtration properties, the Filtered Shower Head also comes with three scent attachments for a touch of aromatherapy to their time in the shower.

    Vitruvi

    Cloud Bedside Humidifier

    Skin feeling a little dry? You’re not alone, considering the temperature is dropping which leads to drier air. Your skin will love the addition of Vitruvi’s Cloud Bedside Humidifier, which is compact enough to fit on your nightstand and also doubles as an essential oil diffuser.

    Hatch

    Restore 2 Sunrise Alarm Clock

    Hatch’s Restore 2 Sunrise Alarm Clock makes waking up something to actually look forward to. Its warm light mimics the sun’s glow at the exact second the sun rises.

    Cozy Earth

    Ribbed Bath Towel

    Plush bath towels are a must for our shower moments, and Cozy Earth’s Ribbed Bath Towels can rival the softness of a cloud.

    Luxury Hotel Bath Robe

    Make every day a spa-like day with Fluff Co.’s Luxury Hotel Bath Robe, which feels oh-so-warm and cozy without getting too hot.

    Volo

    Hero Core Collection Set

    Your strands are delicate, so treat them to the gentle hair accessories in Volo’s Hero Core Collection Set. It includes a scrunchie, headband, and hair towel, the latter of which is an Allure Best of Beauty Award winner.

    Best Amazon Prime Day Wellness Deals

    Shopping can be exhausting, so you deserve a few additions in your cart that’ll help you destress, like Therabody’s soothing SmartGoggles and HigherDose’s viral Infrared Sauna Blanket. If you’re into fitness, you’ll be happy to know that Amazon is lined up with jaw-dropping gear discounts of up to $500 off—so now you can finally click “purchase” on that Peloton bike you’ve been eyeing for a while.

    HigherDOSE

    Infrared Sauna Blanket

    HigherDose’s Infrared Sauna Blanket is one of the best heated blankets post-workout recovery mats ever, thanks to its warm, soothing heat.

    Peloton

    Bike+

    Get moving with Peloton’s Bike+, a souped-up version of its viral workout bike. This upgraded version features a rotating touchscreen that allows you to adjust the bike’s resistance, workout videos, and full array of settings with a few taps.

    Ōura

    Ring Gen3

    The Oura Ring Gen3 is perfect for anyone who wants to know more about their body. Beyond its fitness-tracking measures, this wearable device can also be used to log sleep patterns, energy levels, and even your menstrual cycle.

    Apple

    Watch SE (2nd Gen)

    Not into rings? Slip on Apple’s Watch SE instead. This nifty watch is known for its health-related specs, but it has the advantage of being iCloud-connectable to your iPhone, so its basically a shrunken-down smartphone.

    Therabody

    SmartGoggles

    When migraines become tough, put on Therabody’s SmartGoggles. These Bluetooth-sonnectable goggles provide much more than heat and vibrations: It features a sensor that analyzes your pulse and customizes vibration patterns to lower your heart rate.

    Best Amazon Prime Day Beauty Deals Under $100

    So, you’re not looking for triple-digit price tags—it is a savings event, after all. Don’t fret, because we found a bunch of under-$100 options that usually aren’t so affordable. Take Viktor & Rolf’s luxury fragrance or an entire Oribe hair-care set, for example. Both of these will usually set you back over $100 each, but during Amazon’s Big Deal Days, you can nab them both at up to 50% off their original prices.

    Moroccanoil

    Effortless Style 4-in-1 Blow-Dryer Brush

    The Moroccanoil Effortless Style 4-in-1 Blow-Dryer Brush is basically a ticket to endless salon-level blowouts. This device combines your round brush, blow-dryer, straightener, and curler all in one with its drying and styling abilites.

    Tatcha

    Violet-C Brightening Serum

    The Tatcha Violet-C Brightening Serum pairs a potent combination of 20% vitamin C with 10% alpha hydroxy acids, giving it an additional advantage against dark spots and dullness. Plus, the lightweight formula sinks in quickly.

    Sulwhasoo

    Essential Comfort Firming Cream

    We love the whipped texture of Sulwhasoo’s Essential Comfort Firming Cream, but that’s not the only reason why we’re adding it to our carts. As its name suggests, this cream is infused with antioxidant-rich goji berry, black soybean, and arrowroot extracts to boost skin elasticity.

    Elizabeth Arden

    Rapid Skin Renewing Serum Capsules

    Retinol is a must for any fine line-targeting routine, and Elizabeth Arden’s Rapid Skin Renewing Serum Capsules provide the perfect dose. Each capsule is also infused with squalane to neutralize any active retinol-related irritation.

    Best Amazon Prime Day Beauty Gifts

    Gifting season is upon us, but why wait until the last minute to cross a few names off your holiday gifting list? Amazon is currently stocked with discounted sets and stocking stuffers to gift your loved ones (or just yourself, we won’t tell).

    La Roche-Posay

    Anthelios Tinted Sunscreen SPF 40+ & Travel Size Hydrating Cleanser

    With this set from La Roche-Posay, your giftee will score bottles of the brand’s best-selling Anthelios Tinted Sunscreen SPF 40 and the Hydrating Cleanser. They’re perfect stocking stuffers or gifts for any white elephants you have on your list.

    Glow Recipe

    Serum Wardrobe

    The gift of radiant skin is always appreciated, so gift them Glow Recipe’s Serum Wardrobe. It contains four of the brand’s top-rated serums to get their complexion glowing.

    BabylissPRO

    Nano Titanium Professional Hot Rollers

    Curlers are having a moment, and BaByliss Pro’s Nano Titanium Professional Hot Rollers will take your loved one’s next bombshell curls to voluminous heights.

    Snif

    Old Saint Wick Scented Holiday Candle

    ‘Tis the season for festive candles, and Snif’s Old Saint Wick is the perfect aromatic treat for anyone who wants their home to smell like fir balsam and apple blossom (so, basically, everyone).

    I Dew Care

    Korean Glass Skin Sheet Mask 14 Variety Pack

    Got a sheet mask fan on your hands? They’ll love this stocked-up set of masks, and you’ll love its under-$25 price tag.

    TULA Skincare

    So Polished Exfoliating Sugar Scrub

    Let them (gently) scrub away oil buildup and dead skin with Tula’s So Polished Exfoliating Sugat Scrub. Its sugar-based formula delicately buffs the surface layer of skin for a smoother, softer feel post-wash.

    On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are coming in now. They’ll keep rolling out as Big Deal Days continue, so make sure to check back as we learn about more deals during the savings event.


    How We Find the Best Prime Day Beauty Deals

    Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

    Why Trust Allure?

    No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.



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